When potential customers visit your website for the first time, you only have a few seconds to capture their attention, and make an impression. Do this with concise and eloquent statements about your business.
Use bullet points to highlight key pieces of information, and help break up "walls of text"
Differentiate yourself by hlighting what makes your business unique
Focus on answering the most common questions on your homepage. Highlight some of your defining products or services and encourage people to dive deeper into the site by linking off to other pages in your content.